The Woodlands at Stowe is an active 55+ independent living retirement community located in the heart of Stowe, Vermont, that believes everyone should be able to live with dignity and independence in a setting where they can be close to the activities they enjoy and live without the burdens of traditional homeownership.
The Woodlands at Stowe
When it was first constructed, The Woodlands was known as Copley Woodlands, taking its name and branding from its parent company, Copley Health Systems, Inc. With their 25th anniversary approaching, the decision was made to give The Woodlands its own identity, including a new name, one that was apart from yet still connected it to the Copley brand. With new typography, an updated color palette, and a modified logomark, the redesigned branding for The Woodlands allows the community to stand on its own yet maintain a visual link to its past. Now The Woodlands’ branding speaks not to its healthcare connections but to the environment and people in which the community is rooted.
The Creative Brief
“Rebranding is a daunting project. And at the beginning, I felt overwhelmed. But with Tammy’s expertise and help, it was an easy and smooth process. Most importantly, she understood what we were striving for and created something to be very proud of. Our updated look is clean and approachable, two things I wanted to ensure we kept at the forefront. We have achieved that, and I couldn’t be more pleased.
If you’re looking for a creative process that’s a true collaboration, one where you’re listened to and heard, you can’t go wrong with ZiaStoria.”