Visually tell your brand’s story by combining words and images into designs that influence, inform, and inspire.
Design isn’t just about making things look pretty. It’s about presenting your brand’s message to your audience in a way that resonants. Because images tell a thousand words, colors convey meanings, and fonts express moods and invoke feelings of time and place.
Your customers will react to a visual cue before they read a single word. And in that heartbeat, they’ll start the experience that is your brand story. Make sure that journey connects at every touchpoint, from your logo to your business card, brochures and flyers, emails, marketing graphics, website, and more.
- Logo design (for corporate and personal brands)
- Corporate branding (stationery, envelopes, business cards, notecards, etc.)
- Direct mail postcards
- Sales collateral (brochures, flyers, posters, rack cards, etc.)
- Digital product design (eBooks, white papers, guides, course workbooks, etc.)
- Publications (annual reports, magazines, newsletters, pricing guides, etc.)
- Marketing graphics for social media and websites
- Print and digital advertisements
- Book cover design (eBook and print)
Please contact me if you do not see your design project listed and we can discuss your needs.
Logo Design Process
Your logo doesn’t just identify the name of your creative business. It’s an expression of your brand’s personality – helping your customers understand who you are and what you stand for. It’s also the heart of your visual brand story, serving as the foundation for everything that follows.
Creating a logo is a very personal experience for a creative business owner. Your business isn’t just your job. It’s your passion. And your logo needs to be an expression of who you are as a creative entrepreneur.
Through the four phases of my logo/brand design process, we’ll explore who you are as a creative business, who your customers are, and how we can merge them to create your unique brand logo.
Here’s a closer look at my logo design process:
Phase 1: Kickoff + Discovery
Your logo design project will kick off with a 30-minute creative consult where we’ll review your previously submitted brand questionnaire and discuss your goals and values, brand personality, and your target audience. This phase will end with the creation of a creative brief that will guide your project moving forward.
Phase 2: Creative Exploration
In phase two, we’ll begin to define your logo’s creative vision by exploring color palettes, doing a font study, and looking at patterns, textures, and more. At the end of this phase, we’ll have a mood board that expresses your logo’s overall design direction.
Phase 3: Design + Development
Phase three is all about bringing your new logo to life. With your creative brief and mood board as my guide, I’ll create 2-3 original logo concepts for your brand from which you’ll choose one for further refinement and the creation of variant options such as secondary logos and submarks.
Phase 4: Documentation + Deliverables
The final phase will see the creation of your deliverable files and the development of a brand board (or brand style guide). The brand guides will detail your logo variants, brand colors, font usage, patterns or textures, and more which you can reference when creating new marketing materials.
Corporate Logo + Brand Design Packages
Whether you’re launching a new business and need a full brand design or have an existing brand that needs a revamp, there’s a logo design package to fit your needs.
Ready create or refresh your brand’s look?
*Font files and other third-party items are not included in Corporate Logo Design, Corporate Brand Design, or Personal Brand/Author Logo Design package pricing. Font names and links on where to purchase/download them will be provided upon completion of project.
*Add a Story Marketing Strategy to a Corporate Brand Design for a combined cost of $1,200 (a savings of $457). Discount doesn’t apply to Corporate Logo Design or Personal-Author Brand/Series Logo Design purchases.
Have a logo but need some additional brand materials like a business card, an email header, or social graphics? Grab a Branding Add-On Pack!
Ready to expand your brand’s look across your business?
“I asked Tammy to work on a logo for the bar in my contemporary romance series. It came out perfect, and I’ve used it on everything from t-shirts to mugs. Now I’m working with her on book covers for my first self-published series. Working with her is a true collaboration.”CHRISTYNE BUTLER, AUTHOR
Personal Logo or Author Brand/Series Logo
If you’re a blogger, photographer, or author, your logo isn’t just about showing off a fun and stylized version of your name. It’s about expressing your personality and helping your audience identify – with a single glance – the types of stories you share.
Establish your unique brand with a personal brand logo (or even a book series logo). Each comes with a brand board that details your logo and notes on your brand’s color palette and typography usage, as well as a business card design (if desired).
Ready to create or update your personal or author brand?
Book Cover Design
Outside of writing the best book you can, having an amazing cover is the most valuable asset in your publishing toolbox. Because the truth is, people do judge a book by its cover.
And when it comes to cover design, I follow the philosophy of Chip Kidd. As an amazing book designer at Alfred A. Knopf (he created the now-iconic Jurassic Park imagery), he starts every book project by asking the same question: “what does the story look like?”
Because your cover needs to do more than just a pretty picture, it must convey the tone of your story and give the written words found within its pages a visual representation. It’s not about creating an exact photograph of what’s inside, but rather capturing the essence of the entire work to draw in a reader, intrigue them, speak to them – not whispering, but shouting “read me”!
Together we can create a cover design that conveys the most crucial information about your story in the quickest, most visually appealing packaging so your readers will not only know in a glance what it’s about but will be inspired to read it.
*Please see your Book Cover Design Service Agreement for revision policies.
**Each POD (print on demand) company such as KDP, IngramSpark, Barnes and Noble Press, etc. have different printing requirements and will require the creation of additional print-ready PDF wrap files. If you would like to publish your print book through more than one company you will need to purchase an additional full wrap for $60/POD template.
Here’s a closer look at my cover design process:
Stage 1: Schedule Design Time
Your cover design project begins by first completing and submitting your Book Cover Design Questionnaire, submitting your deposit payment, and scheduling your design time in my calendar based on your need-by date, publication date, and my availability.
Stage 2: Kickoff Call
At the onset of your scheduled design time, you’ll be asked to submit your first 50 pages and/or a 1-2 page synopsis of your manuscript, plus your back cover copy and any written text that you might include on your cover. We’ll then schedule a 30-minute creative consultation to review your completed questionnaire and submitted writing samples and also address any additional questions we both might have.
Stage 3: Creative Exploration
After the kickoff call, your project begins with a series of explorations to determine your cover design’s creative direction. This research covers two key areas: genre research and brand research. The information gathered will then be used to develop a mood board that showcases the visual direction recommended for your book.
Stage 4: Design
It’s in this design stage where your cover truly begins to come to life through a series of steps that start with developing your front cover. In this phase, I’ll start to source images and fonts and develop concepts for you to review. You’ll have the opportunity to choose one concept for further refinement and development into your back cover and spine designs (if purchased).
Stage 5: Packaging
The last stage is all about finalizing your design files. Here, I’ll create your high-resolution images and press-ready artwork files, which you’ll be able to upload to your chosen vendor(s) when you’re ready to publish, as well as your 3D mockups for promoting your new release.