The mission of the Barre Scouting Monument Committee, a small group of volunteers dedicated to the ideals of Scouting and Barre's granite history, was to bring to life an unfinished sculpture by a well-known local granite carver in celebration of the city's "first Scout troop in America" status. A mission they successfully completed with the unveiling of the monument dedicated to Troop 1 in the fall of 2018.
non-profit
Barre Scouting Monument
- Brand Design Exploration
- Custom Logo Design
- Color Palette Development
- Typography Selection
- Custom Brand Patterns & Icons
- Stationery Design
- Business Card Design
- Brochure Design
- Flyer & Poster Design
- Publication Design
what I did
At the heart of this project is what appears to be a cold and lifeless hunk of rock. But sculpted Barre Gray granite is far from that. The fine grain and even texture of this light gray stone has many faces. A stroll through Barre's famous Hope Cemetery will introduce you to a few. Some are casual and friendly. Others are elegant and refined. Yet both tell a story. And the Barre Scouting Monument's branding does the same, mixing historical touches with the modern to tell the story of a city, a movement, and an artist.
BRAND DESIGN
The Creative Brief
let's do this!
